Amazon plans to end AmazonSmile, its donation program that allows shoppers to donate to their favorite charities with every purchase, by February 20, 2023. In its announcement, the e-commerce giant said that ” the program has not grown to create the impact that [it] had originally hoped” nearly a decade after its launch. Apparently, the programme’s ability to have a meaningful impact has been hampered by the fact that it has more than one million eligible organizations worldwide. Donations were often too scattered.
Every time people use the AmazonSmile website to make a purchase, the company donates 0.5% of what they paid to a charity of their choice at no additional cost to them. As a parting gift to participating organizations, Amazon will give them three months’ worth of what they earned in 2022 through the program. Going forward, the company will focus its charity work “in other areas where it can make meaningful change.” He gave some examples of his future plans, such as investing $2 billion to build and preserve affordable housing, funding the computer program for 1 million students in thousands of schools, and delivering than 12 million meals this year through food banks.
Amazon did not explain what it meant that the program had no significant impact. According to Bloomberg Over the past 10 years, the company has donated nearly $500 million to charities through AmazonSmile, but the average amount per donation is only $230 due to the large number of participating organizations. Still, reviews I can’t help wondering if this is just one of Amazon’s products. cost reduction tactics.
If you recall, Amazon recently announced that it was expanding its planned job cuts to eliminate over 18,000 positions. Amazon has been one of the companies that has benefited from COVID lockdowns over the past few years and has had to hire thousands of new people to keep up with demand. Consumers eventually returned to their pre-pandemic shopping habits, and Amazon (with its bottom line affected by the change) reportedly conducted cost-cutting reviews to determine which units weren’t making money. As a result, Amazon froze hiring, shuttered physical stores and closed business units, in addition to cutting jobs.
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